Paul Thornton

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Pay per Click from Paul Thornton

Search Engine Optimisation

Search Engine Optimisation is becoming a key strategy for growth for more and more businesses.

Although it is often seen as a dark-art, SEO is all about making your website as accessible as possible and getting your website seen across the internet as far as possible within your relevant marketplace. Organisations can spend as little or as much time on SEO, but those getting the rewards are those that are placing it very central within their organisation.

Paul has worked on SEO for a number of corporations promoting a few keywords to a great list of keywords. During his time at Redcats PLC in the UK, he helped Empire Stores (and La Redoute) get to the first page of Google for high-value keywords such as Home Shopping and Catalogue Shopping.